It’s a sad day, Fox News are retiring their ‘fair and balanced’ slogan. The channel confirmed on Wednesday that the slogan and network have parted ways.
“The shift has nothing to do with programming or editorial decisions,” the network said in a statement. In fact the decision to get rid off the slogan was because of its close association with Roger Ailes a network founder, former chairman and the originator of the phrase. Ailes was recently fired in August in a sexual harassment scandal.
In life when one door closes another opens, even though Fox News have shelved their old motto, a new one will replace it “Most Watched, Most Trusted.”
This has led many liberal commentators to argue that the news slogan will prevent people from arguing with the channels views because they are the most watched network, hence they must be reporting what the people want to hear.
Another Fox slogan, “We Report, You Decide,” has also been retired, although the network said that it returns occasionally.
This year, Fox News has continued its years long streak as the top-rated cable news station over all, beating its rivals MSNBC and CNN in total viewership.