It’s not for us to say that we’re creating the equivalent of a Ferrari for the wrist, but if people perceive it this way, we would be happy,” Hublot’s global marketing director Philippe Tardivell says.
In a world where we see different brands collaborating, Ferrari and Hublot have hit the jackpot with the Big Bang. The Swiss watchmaker began collaborating with the world’s most famous automotive brand and Formula One mainstay in 2011, with this new watch they’ve found the prefect formula.
“Honestly, a project like this is a breath of fresh air for us,” Ferrari’s urbane design boss Flavio Manzoni says. “A watch is a completely different animal for us, but there are real connections and it’s an opportunity to use our multi-disciplinary approach. We can contaminate each other’s brand with our philosophy!”
Forty-five millimetres in diameter, the dial’s minute counter and date window homage a Ferrari’s rev counter, the Prancing Horse sits discreetly at six o’clock, while the seconds counter at nine o’clock mimics an air intake. The numerals use Ferrari’s font, and are in line with the indices.
At fourty-five millimetres in diameter, the dial minute counter and date window pays homage to Ferrari’s rev counter, the famous prancing horse sits discreetly at six o’clock, the seconds counter at nine o’clock mimics air intake.
With a case diameter of 45mm this is a seriously chunky timepiece.
“Ferrari liked the innovation element, that we are a company, like them, that is always looking forward while respecting our past. Technical and material innovation is what we’re really committed to. We use Ferrari as a springboard for our innovations: our scratch-resistant ‘magic gold’ and the detachable strap and pusher were first introduced on the Ferrari watches. The new watch is clearly a Big Bang. But it’s Ferrari, too. Some of the new elements have given us both the confidence to go to another level.”
A Ferrari on the wrist? This is the closest it gets.
The limited edition Hublot Big Bang Ferrari is available in titanium (1,000 pieces, £21,700), uni-directional carbon (500 pieces, 23,400) and King Gold (500 pieces, £34,800).