If you are anything like me, food shopping is a long process, with supermarket aisles housing a plethora of brands, choosing which one to buy is hard. What if I told you, you only have to worry about ten brands, and those ten brands own all of the other brands you buy.
Thanks to Oxfam we now know, only ten major corporations manufacture the bulk of what we toss in our shopping carts.
So whether, you visit your local supermarket to buy some sugar-loaded fizzy drinks or pasta sauce, Mondelez, Kraft, Coca-Cola, Nestlé, PepsiCo, P&G, Johnson & Johnson, Mars, Danone, General Mills, Kellogg’s, and Unilever own just about everything you could hope to buy.
The infographic from Oxfam International, shows just how uninformed consumers are when it comes to the products they buy. For example, Innocent Drinks, is owned by coke, yet most people who buy innocent smoothies do so because of the ethical messages they use in their adverts. When in reality buying Innocent smoothies is just putting money into the Coca Cola company’s pockets.
The biggest problem with this revelation is not just our shattered dreams, it’s the power the ten corporations have. Their control of the market make sit nearly impossible for other brands to compete, again we can look at Innocent who were doing way independently but had to succumb to the might of Coca Cola.
. According to Oxfam’s report, “The world’s largest food and beverage companies have a lot of power – but you have more. And because they’re not using theirs enough to help poor communities or the planet, you can use yours to change the way they do business.”
If you are looking to avoid contributing to the Big 10 takeover, try shopping at local farmer’s markets and cut back on the processed foods. Your body and the local business you help will thank you.