Hidden Meanings In Logos You Have Missed.

Logo designers have been known to add certain elements in their logos that most people will miss. Who would’ve thought that the McDonald’s arches may play to our Freudian complex.  After you read this article you will mot likely never look at these logos the same ever again.


Most people will have seen this logo plastered over trucks, planes and cargo ships. However, you probably  missed the arrow hidden in the negative space between the ‘E’ and ‘x’. The arrow represents moving forward with speed and precision which is exactly the message FedEx is trying to portray. 


NBC’s logo has a couple of hidden meanings. It’s clear that it’s a peacock. What genius about this logo is the history behind it. The logo was commissioned when the colour television revolution was underway , hence the rainbow of colours. NBC wanted a logo that would make people switch to colour TV’s because when viewers would see the logo in store it would be vibrant but on TV it would look dull.  



The common misconception behind the Amazon logo is that the yellow symbol at the bottom is a smile. Actually it is a yellow arrow between the ‘A’ and ‘Z’ which tells you that everything you could ever want Amazon can provide it for you. 


Many believe that the logo for the South Korea automakers Hyundai is just the first letter of the company’s name.  Actually, the logo represents a deal being made between the customer and a Hyundai representative. Their handshake is meant to symbolise the trust between the company and the consumer. The oval shape that surrounds the handshake represents the companies global expansion.



The McDonald’s Golden Arches are synonymous with burgers and chicken nuggets the world round. But one thing you have probably never associated with the iconic logo is how similar it is to shape of your mother’s breasts. The story goes in the 1960’s McDonald’s hired design consultant and psychologist Louis Cheskin to improve the logo. We don’t know if he was feeling lazy that day but Cheskin convinced a room full of McDonalds reps the ‘m’ had a Freudian pull for customers because the rounded ‘m’ represents mummy’s mammaries. 

Formula 1

The logo designers for F1 have also used negative space to take their logos to another level. Where most people mistake the red racing  stripes as the ‘1’ in ‘F1’. It’s actually the negative space where the ‘1’ is.


Toblerone, owned by Mondelēz International (formerly Kraft Foods), was started in Bern, Switzerland, a city famously associated with bears. Now take a closer look at the logo’s mountain.



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