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The Style Gurus Spotlighting African Fashion.

Men’s fashion is in good health, reports say as a global industry, it is forecast to outpace womenswear by 2022.  

We have seen the old, rigid rules of men’s fashioned be replaced by dynamic and unregulated street-wear.  This has been the result of fashion accepting influences from all corners of the world.  

 And nowhere has seen a rise in global prominence in men’s fashion over the past decade more than Africa.

This is evidenced in the growth of fashion weeks in Africa including Men’s Fashion Week Nigeria, South Africa Fashion Week is going into its 21st year and showcases some of the best men’s fashion. 

In Europe, at Pitti Immagine Uomo 89 in 2015, a group show called ‘Generation Africa’ caught the eye of international press and attendees. Hosted by the Fondazione Pitti Discovery and the ITC Ethical Fashion Initiative, the event propelled up-and-coming designers of the African diaspora on to the international stage.

Edmond Kamara is Londoner who started the fashion blog Cuts For Him, similar to us he wants to make men dress to be addressed again, you won’t find many casual outfits in lookbook.  

One of the most exciting names currently in fashion media is Trevor Sturman, a South African visual storyteller who, along with others, made a splash at Pitti Uomo Spring 2018 by turning out in sharp tailoring with Afrocentric accents and traditional accessories.

 

 
 
 
 
 
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Behind the scenes with @ciara on her latest project #FreakMe which I shot stills for and co-styled alongside the incredible @rich_mnisi. Choreographed by @just_sino_. Produced by @mysoulistic. Shot in Soweto.

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Sturmann is no stranger to making best dressed list and his influence goes beyond that, he currently has over 140,000 followers on Instagram. The Gates Foundation made him their official photographer at the United Nations Annual General Assembly.

 

 
 
 
 
 
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GLOBAL AFRICAN.

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Ozwald Boateng is another highly influential giant in the fashion industry, he is a Saville Rowe leader whose tailoring has been worn by icons such as have been worn by icons of music and film such as Jamie Foxx, Will Smith, Mick Jagger and Chiwetel Ejiofor

Boateng has also been recognised by the world of academia, he was awarded the Veritas award by Harvard University and holds other honorary doctorates.

 

 
 
 
 
 
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African luxury redefined with every stitch. #ozwaldboateng tribal print #tuxedo. #africanism , hat by @lairdhatters , scarf by @rumisuworld

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